You have just started your own business and need a logo that best defines it? Well, in that case, you have made it to the right place. We will take you step by step in this journey and generate a logo that not only is appealing but also sets you apart from your competitors.
It won’t be wrong to say that a logo is the most important thing for any business as it is the first thing people will notice. You may have heard that first impressions are crucial and sometimes you do not even get a chance for last impressions so why not make the most of the first few seconds you get?
A good logo is one that is able to explain what exactly your business is about, the products and services you offer and the ideology behind the brand. Yes, that is a lot to do. But remember, this logo will go on social media posts, marketing materials, business cards and what not, which is why it is imperative that you either hire a professional or do intensive research on your own.
Let’s go with the latter today. We have done the daunting part of research for you and compiled key steps you must follow to craft the perfect logo for your business. Just a friendly reminder to check your internet connection as some of the tools and software require a decent speed. You can count on Xfinity internet plans to get started or do some work and opt for a better internet connection.
On that note, let’s start with the steps.
- Define Your Brand Identity
Before you put on your designer’s hat and craft a logo, make sure that you are clear in your mind about your brand values.
What do you want customers to think when they hear your brand name? Have you decided on your mission and vision statement? What makes you different in the crowd out there? These are some of the questions that you need to ask yourself before starting the design process.
When you get an answer for all these questions, they will work together to define your brand identity. In other words, brand identity is just another catchy term for all the visual elements of your brand, including the brand colors, typography and shapes.
- Settle on a Logo Style
Now that you have a proper idea of what your brand actually should reflect, it is time to put it into design. However, it is not as easy as it sounds. You need to do extensive research to find the perfect style that goes with your brand.
There are almost around 7 types of logos and not every design aesthetic will go with your brand. You will have to be very picky and careful.
For instance, if you are mostly targeting young customers, then a fun and quirky design style will do the job. Similarly, if you want to give the impression that you are a modern and fresh brand that makes sure to stay updated then a minimalist and modern style with lots of whitespace is the ideal choice. So, whatever you choose, make sure to take your time, mix and match and come up with the best suitable design for your company.
- Choose a Nice Color Scheme
This is another crucial step where you do not just choose your favorite color, rather focus on what each color says. Have you heard the term ‘color psychology’? Yes, that is a real thing and it defines how different colors have different psychological effects on the human mind.
So, if you want your brand to reflect passion, excitement and a lot of energy, then red is the color for you. Yellow is a good choice if you want to make the brand look friendly and accessible. It also gives the vibe that the products and services are affordable and easy to get. If it is about eco-friendliness then green is undoubtedly the perfect color.
Point being, think about what feel you want your brand to give and choose a color scheme accordingly.
- Decide a Font
Isn’t the next step predictable? You have a style and color scheme and it is now time for the typography. There are basically 4 types of fonts you can either choose as they are or mix and match to make one of your own.
We have Serif fonts on top that give the timeless and chic look that almost every big brand prefers. Don’t know which one is this? Please Google and search for brands that have incorporated this in their logos for inspiration.
Then we have sans serif fonts that give a pretty fresh and modern look. Third one is Script font that is almost like a handwriting, reflecting uniqueness and humbleness. Lastly, we have Display fonts that are very stylish and catch the eye immediately.
- Start Designing the Logo
We have decided on all the design elements, which means it is finally time to do the actual work.
Before jumping straight to the design tool, it is best to start with a few simple sketches. This is called the drafting phase that goes a long way in the design industry. By the end of this process, you should at least have 3 initial rough designs.
Now take a deep breath, think back to all the elements that best go with your brand and choose the best option. Yes, it is easier said than done, but what is the hurry anyway? Take as much time as you need before finalizing one.
This brings us to the end of this post. We hope this guide was helpful and you have a few rough drafts of your logo by now. Let us know in the comments which logo style, color and font did you choose and the reason behind it.